m i s h i a l i

Marketing strategist focused on experiential campaigns, social growth, and editorial storytelling.

I build brand experiences and content that connect culture, community, and measurable results. My background includes BMW North America, BMW Group, and SCAD Manor, with experience in KPI analytics, social strategy, event marketing, and brand storytelling.

  • 49.3% LinkedIn engagement at BMW IT Americas

  • 624% Instagram reach growth at SCAD Manor

  • +300% conversions at Atlanta Fashion Week

Resume

Marketing

The main project for my SR Marketing Internship at BMW of North America was to aid in the curation of the BMW x ATLFW VIP Private Dinner. The goal of this event is to kick-off ATLFW with its key figures coming together to celebrate the important of A

The main project for my SR Marketing Internship at BMW of North America was to aid in the curation of the BMW x ATLFW VIP Private Dinner. The goal of this event is to kick-off ATLFW with its key figures coming together to celebrate the important of Atlanta as an emerging fashion capital.

Social media strategy proposal for Dove.

Social media strategy proposal for Dove.

Copy of Company presentation.jpg
Mock-editorial campaign for Glow Recipe. Director: Mishi Ali; Models: Natalia Hotos, Caitlyn Miller, Kyla Harrod; Creative Assist: Juliet Clay, Yiyan Huang, Juliet Clay, Alexa Bankeroff; Photographer: Francisco Micheli. (billboard mockups used AI, bu

Mock-editorial campaign for Glow Recipe. Director: Mishi Ali; Models: Natalia Hotos, Caitlyn Miller, Kyla Harrod; Creative Assist: Juliet Clay, Yiyan Huang, Juliet Clay, Alexa Bankeroff; Photographer: Francisco Micheli. (billboard mockups used AI, but all photos are human-shot)

adidas UNZIPPED: Worked with a team of 3 to come up with a campaign pitch/product launch focused on sustainability and recycled materials. (mockups generated using AI from original human-made designs overlayed on real models)

adidas UNZIPPED: Worked with a team of 3 to come up with a campaign pitch/product launch focused on sustainability and recycled materials. (mockups generated using AI from original human-made designs overlayed on real models)

Original Business Pitch Concept: Red Ribbon

Original Business Pitch Concept: Red Ribbon

Porsche x Prada collaboration concept. Made by Mishi Ali and Ashleigh Phillips

Porsche x Prada collaboration concept. Made by Mishi Ali and Ashleigh Phillips

Mock-editorial for Ralph Lauren. Director/Editor: Mishi Ali, Model: Munizeh Sadiq, Photographer: Aaryn Robert

Mock-editorial for Ralph Lauren. Director/Editor: Mishi Ali, Model: Munizeh Sadiq, Photographer: Aaryn Robert

The Manor

Mishi Ali

Marketing Analyst

Atlanta, GA | (901) 484-2262 | mishiali727@gmail.com | itsmishi.com

Education
Savannah College of Art and Design (SCAD) | Savannah, Georgia | Bachelor of Fine Arts in Fashion Marketing and Management | Graduation: May 2026 (Summa Cum Laude) | GPA: 3.96

Work Experience
BMW Group | Greenville, South Carolina (1yr)
SR Marketing Intern | September 2025 – December 2025

  • Engaged with experiential marketing campaigns across the Southern region.

  • Studied KPI analytics for digital and event activations.

  • Attended activations, including Atlanta Fashion Week and IMSA Racing: Petit Le Mans.

IT Communications and Graphic Design Intern | January 2025 – August 2025

  • Managed social media content and internal communications for BMW IT Americas.

  • Launched the BMW IT Americas LinkedIn page, achieving the highest engagement rate among BMW regional pages (49.3% | +377.7% vs competitors).

  • Selected for the BMW SpeedUp Program and completed 45 hours of professional leadership training.

SCAD Manor | Savannah, Georgia (3 yrs)
Social Media Strategy Director | March 2024 – Present

  • Managed The Manor’s social media platform engagement metrics via Meta Business Suite.

  • Increased Instagram reach by 624% through strategic content.

  • Represented publication at the Savannah Film Fest and the Adidas Originals Fashion Show.

Contributing Editor | March 2023 – March 2024

  • Wrote and edited feature stories on fashion, culture, and branding.

Academic Experience

SCADpro: BMW M-Driving Experience Push | Savannah, Georgia
Lead Social Media and Influencer Strategist, Process Book Lead | September 2024 – November 2024

  • Led a student team with BMW executives to develop a Gen Z marketing strategy.

  • Researched influencer data and consumer behavior to guide creative direction.

Volunteer Experience

Streets Ministries | Memphis, Tennessee
Volunteer | June 2021 – October 2021

  • Tutored ESL students in reading, helping strengthen literacy skills for under-resourced youth.

Skills

Data Analysis • Marketing Strategy • Social Media Strategy • Project Management • Branding • Public Relations • Event Planning • SEO • Editorial Writing • Adobe Photoshop Certified • Excel Certified • Jira • JavaScript • Python

Achievements

Dean’s List (2022–Present) • BMW Gen>Next SpeedUp Program • Green Eyeshade Award • Aces Society Editing Award • Robert Andrew Devries Scholarship • National Latin Honors Society